Farmland the Movie

Friday, February 28, 2014

Most Americans have never stepped foot on a farm or ranch or even talked to the people who grow and raise the food they eat. The connection between production Ag and consumer has slowly dwindled since the end of WWII. The majority of the population is comfortably ensconced in urban centers or suburban outcroppings, blissfully unaware of where their food comes from, how it gets to them and what, if any, the ramifications would be should farming decline or a break in supply occur.

Regardless of how you feel about conventional, commercialized farming; no matter how much you wish small diversified sustainable farms would prevail, the American Farmer still feeds, not only our nation, but many others throughout the world. With just 2% of the population engaged in farming, and the average age of a farmer well into their 60’s, America and the world will be reliant on the next generation of young farmers to produce the world’s food.

Farmland takes an intimate look into the lives of farmers and ranchers in their ‘20s, all of whom are now responsible for running their farming business. Through this film from award-winning director, James Moll, you’ll step inside the world of farming for a first-hand glimpse into the lives of young farmers and ranchers. Learn about their high-risk/high reward jobs and passion for a way of life that has been passed down from generation to generation, yet continues to evolve.

I urge you all to take the time to watch this movie when it comes out in March 2014, and then take the next step to acquaint yourself with farmers in your area. Learn how your support of the Ag community can help not only understanding of a way of life that is hidden from most of Americans, but also bring engagement into discussions of how to make it better, for the benefit of all.

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