Suburban Homestead Store
Cheap Food Is An Illusion
Here’s a great movie trailer from Fresh The Movie:
FRESH is a grassroots efforts for a grassroots movement. The movie is a platform to raise awareness and connecting people to the solutions available in their community.
The objective is to make sustainable food no longer a niche market. You can view more video here.
FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
… food for thought.