Cheap Food Is An Illusion

Friday, March 5, 2010

Here’s a great movie trailer from Fresh The Movie:

FRESH is a grassroots efforts for a grassroots movement. The movie is a platform to raise awareness and connecting people to the solutions available in their community.

The objective is to make sustainable food no longer a niche market. You can view more video here.

FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.

Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.

… food for thought.

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